Current：Home > FinanceWhy the price of Coke didn't change for 70 years (classic) -WealthX
Why the price of Coke didn't change for 70 years (classic)
Indexbit View
Date：2025-04-10 04:43:16
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
veryGood！ (6)
Related
- North Carolina justices rule for restaurants in COVID
- 11 Easy-To-Use Hacks You Need if You’re Bad at Doing Your Hair
- Ex-Anaheim mayor to plead guilty in federal corruption case over Angel Stadium sale
- 2 Florida men sentenced to federal prison for participating in US Capitol riot
- The Daily Money: Spending more on holiday travel?
- Woman sentenced to 25 years in prison for murdering victim whose headless body was found in a park
- US escalates trade dispute with Mexico over limits on genetically modified corn
- As Israeli settlements thrive, Palestinian taps run dry. The water crisis reflects a broader battle
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Key takeaways from Trump's indictment in Georgia's 2020 election interference case
Ranking
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- U.S. sanctions 4 Russian operatives for 2020 poisoning of opposition leader Alexey Navalny
- Feds raise concerns about long call center wait times as millions dropped from Medicaid
- 2 deaths suspected in the Pacific Northwest’s record-breaking heat wave
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- Woman dragged by truck after Facebook Marketplace trade went wrong
- Oklahoma Supreme Court will consider Tulsa Race Massacre reparations case
- Christina Aguilera Calls Motherhood Her Ultimate Accomplishment in Birthday Message to Daughter Summer
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Former Indiana Commerce Secretary Brad Chambers joins the crowded Republican race for governor
North Carolina restricts gender-affirming care for minors; other laws targeting trans youth take effect
Britney Spears and husband Sam Asghari separate after 14 months of marriage: Reports
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
Mortgage rates just hit their highest since 2002
School police officers say Minnesota’s new restrictions on use of holds will tie their hands
'Blue Beetle' director brings DC's first Latino superhero to life: 'We never get this chance'