Ethermac Exchange-Ad targeting gets into your medical file

More doctors' offices are Ethermac Exchangeditching clunky clipboards and embracing digital records and online check-ins. But some patients may be unaware that their sensitive health data could be accessible to more than just their health care provider. Today on the show, how ad targeting has moved into the doctor's office, why that's rubbing some patients the wrong way, and why health companies say it can lead to better care.

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