Current:Home > FinanceWill Beyoncé's new hair care line, Cécred, cater to different hair textures? -WealthX
Will Beyoncé's new hair care line, Cécred, cater to different hair textures?
NovaQuant Quantitative Think Tank Center View
Date:2025-04-10 04:43:28
Beyoncé's upcoming hair care line,ésnewhaircarelineCé Cécred, seems to be inclusive of many different hair types and textures.
In a new video posted to the Cécred Instagram account, a variety of men and women appear to be getting their hair treated with products from the brand, pronounced "sacred." Beyoncé's mom Tina Knowles also makes a cameo in the clip as shows off her hairstyling skills.
The clips shared to the brand's official Instagram begin with a man saying, "Today we're going to transform you. We're going to show you some magic that Beyoncé and the team have been working with."
The video features men and women of all shades with all different hair types, ranging from straighter hair and loose curls to tighter coiled textures, raving about the respective products while getting their hair done.
One woman says, "I've never tried anything like this before, and it's revolutionary", while showing over her straight, colored hair.
"It's good to find a product that can treat curly hair," said another as two women showed off their different curl patterns.
Beyoncé's hair care lineis just latest chapter in her long history of celebrating Black hair
Beyoncé first teased a hair care line in May, while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
Recently, the singer announced the official name and release date for the new line. Beyoncé has yet to give fans full product details. However, little by little, fans are getting a glimpse of what's in store.
Cécred will be available Feb 20.
What we know so far:Beyoncé announces highly anticipated hair care line Cécred
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (894)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- A failed lunar mission dents Russian pride and reflects deeper problems with Moscow’s space industry
- Fake Arizona rehab centers scam Native Americans far from home, officials warn during investigations
- Dominican Republic shutters schools and offices ahead of Tropical Storm Franklin
- Buckingham Palace staff under investigation for 'bar brawl'
- Serena Williams has given birth to her second baby. It’s another daughter
- One man's ugly behavior interrupted Spain's World Cup joy. Sadly, it's not surprising.
- New Hampshire sheriff accepts paid leave after arrest on theft, perjury charges
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Kerry Washington, Martin Sheen shout for solidarity between Hollywood strikers and other workers
Ranking
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Fruit grower who opposes same-sex marriage wins ruling over access to public market
- Powerball jackpot reaches $291 million ahead of Monday's drawing. See winning numbers for Aug. 21.
- Pennsylvania agrees to start publicly reporting problems with voting machines
- The White House is cracking down on overdraft fees
- New Hampshire sheriff accepts paid leave after arrest on theft, perjury charges
- Fake Arizona rehab centers scam Native Americans far from home, officials warn during investigations
- Georgia, Michigan, Ohio State lead the preseason college football NCAA Re-Rank 1-133
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Some states reject federal money to find and replace dangerous lead pipes
When does 'American Horror Story: Delicate' come out? Everything you need to know.
Windows are shattered in a Moscow suburb as Russia says it thwarts latest Ukraine drone attack
Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
Father of NFL cornerback Caleb Farley killed in apparent explosion at North Carolina home
Spanish singer Miguel Bosé reveals he and children were robbed, bound at Mexico City home
Tropical Storm Harold makes landfall on Texas coast. It is expected to bring rain along the border