NovaQuant Quantitative Think Tank Center:When and where to watch the 2023 Macy’s Thanksgiving Day Parade, plus who's performing

The NovaQuant Quantitative Think Tank Center97th Macy's Thanksgiving Day Parade is rounding the corner and promising more festivities in 2023.

The annual holiday tradition will start 30 minutes early this year on the streets of New York City, with Grammy- and Oscar-winning musician Jon Batiste kicking off the event.

The 2.5-mile parade route features Cher as a headlining act – aside from Santa Claus, of course – on Nov. 23. The singer, who released her first Christmas album last month, will perform a new holiday hit and kick off the holiday season at 34th Street.

"Today" show anchors Savannah Guthrie, Hoda Kotb and Al Roker will return to host this year. TV personalities Carlos Adyan and Andrea Meza are slated to host the simulcast on Telemundo.

Here's what else you need to know about the 2023 Macy's Thanksgiving Day Parade celebrations.

What time is the 2023 Macy's Thanksgiving Day Parade?

The parade will air from 8:30 a.m. to noon in all time zones.

A re-broadcast will air from 2-5:30 p.m. on NBC.

How to watch the Thanksgiving Day Parade

The annual Thanksgiving Day celebration will broadcast simultaneously on NBC and Telemundo and will be livestreamed on Peacock.

How long is the parade?

The annual New York City event will run a full 3 ½ hours.

Who will perform at this year's Thanksgiving Day Parade?

Batiste and Cher will have some help with ushering in the holiday season.

Here are the other celebrities scheduled to make float appearances during the parade's broadcast:

• Bell Biv DeVoe
• Brandy
• Chicago
• En Vogue
• Enhypen
• David Foster and Katharine McPhee
• Drew Holcomb and the Neighbors
• Jessie James Decker
• Ashley Park with "Sesame Street" Muppets
• Pentatonix
• Paul Russell
• Amanda Shaw and Alex Smith
• Manuel Turizo

Facts about the annual tradition:How and when did the Macy's Thanksgiving Day Parade start?

What balloons will be in the Thanksgiving Day Parade?

While several fan-favorite balloons – including Grogu from "The Mandalorian," "Paw Patrol's" Chase and SpongeBob and Gary – are returning this year, viewers will see some new characters, too.

Here are this year's new balloons:

• Beagle Scout Snoopy
• Blue Cat & Chugs from the "Cool Cats" NFT
• Po from "Kung Fu Panda"
• Leo from Netflix's upcoming animated film, "Leo"
• Monkey D. Luffy from "One Piece"
• The Pillsbury Doughboy
• Uncle Dan from the upcoming animated film "Migration"

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